It became known that Scarlett Johansson has initiated legal proceedings against the company Lisa AI, which is involved in artificial intelligence development. The creators of the application used photos and the actress’s voice without her permission in their advertising. As a result, a video featuring the star inviting people to use the new technology was created, with the following disclaimer: “Images were created by artificial intelligence from Lisa AI. It has no relation to this person. Avatars are just the beginning. You can also create images with text and even videos with artificial intelligence.”
Subsequently, Scarlett Johansson filed a lawsuit, leading to the removal of the promotional video. The actress’s lawyer, Kevin Yorn, stated that they do not intend to halt the legal proceedings:
“We do not take these matters lightly. In accordance with our standard procedure in these circumstances, we will use all legal means of protection.”
This is not the first time that the appearance and voice of celebrities have been used for commercial purposes with artificial intelligence. For example, recently, Tom Hanks had to make a public statement that he has no connection to an advertisement for a dental clinic that generated a video of him using a neural network without the actor’s permission.